Fitbit is pulling out of South Africa

Square faced Fitbit Versa fitness device showing time of 12:58 with step count of 14,291, heart rate 79, calories 1,603 and date as Wed 28.

Fitness device manufacturer Fitbit is withdrawing from the South African market in line with parent Google’s decision not to sell consumer hardware products in the country.

In a terse statement in response to questions from TechCentral about the development, a Google spokesman said the company has decided to stop selling Fitbit and Nest products (both owned by the company) in select countries “to align our hardware portfolio to map closer to Pixel’s regional availability”.

Well, we’ve never had the Pixel phones officially on sale in South Africa, and I’ve had so many issues the last few months with my Fitbit Aria scale that I don’t really feel like buying any more Fitbit devices. I’d already stopped buying Fitbit fitness trackers about 5 years ago due to strap issues. So, I for one, won’t be missing them. Ever since the buyout by Google it seemed like Fitbit was anyway no longer what it used to be.

See https://techcentral.co.za/fitbit-is-pulling-out-of-south-africa/234830/

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