Twitch’s streaming boom has shaken the music industry - Twitch is one of the best things to ever happen for artists, particularly for independent artists
Long an afterthought to YouTube, Instagram and TikTok, Twitch has emerged recently as an effective way for musicians to interact with fans during the coronavirus pandemic.
Established DJs like Diplo and Sofi Tukker now post to the site multiple times per week, while a growing number of up-and-coming musicians have embraced Twitch as a way to build up a fan base.
“I don’t think we’ve ever experienced quite this large of a growth in following as we have in the last 78 days,” said Sophie Hawley-Weld, one-half of electronic duo Sofi Tukker.
What YouTube is for music videos, Instagram is for photos and TikTok is for memes, Twitch is becoming for live performance and conversations.
According to Allen, to make a living off of Twitch, artists need to surpass 100 concurrent viewers and stream multiple days a week. Many acts make more than $100,000 a year from Twitch alone, typically from a mix of ad revenue and donations.
See Twitch’s streaming boom has shaken the music industry
Long an afterthought to YouTube, Instagram and TikTok, Twitch has emerged recently as an effective way for musicians to interact with fans during the coronavirus pandemic.
source https://gadgeteer.co.za/twitchs-streaming-boom-has-shaken-music-industry-twitch-one-best-things-ever-happen-artists
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