Linux’s Marketing Problem - No marketing PR and too many choices for the average user

There is some intrinsic benefit to working in a Linux environment. Not only does it have dominance when raw computing ability is needed, either in a supercomputer or a webserver, but it must have some ability to effectively work as a personal computer as well, otherwise Android wouldn’t be so popular on smartphones and tablets. From there it follows that the only reason that Microsoft and Apple dominate the desktop world is because they have a marketing group behind their products, which provides customers with a comfortable customer service layer between themselves and the engineers and programmers at those companies, and also drowns out the message that Linux even exists in the personal computing realm.

Part of the problem too is that Linux and most of its associated software is free and open-source. What is often a strength when it comes to the quality of software and its flexibility and customizablity becomes a weakness when there’s no revenue coming in to actually fund a marketing group that would be able to address this core communications issue between potential future users and the creators of the software. Canonical, Red Hat, SUSE and others all had varying successes, but this illustrates another problem: the splintered nature of open-source software causes a fragmenting not just in the software itself but the resources.

All true criticism but the nature of freedom is choice and that means no single version of Linux for everyone. Always better for anyone new to Linux to just start out with well supported Ubuntu or Linux Mint, and move on from there.

See https://hackaday.com/2019/10/31/linuxs-marketing-problem/

#linux #opensource
#^Linux’s Marketing Problem

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source https://gadgeteer.co.za/linuxs-marketing-problem-no-marketing-pr-and-too-many-choices-average-user

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