This SoCal Startup Is Eliminating Risk In The Music Concert Booking World When it comes to smaller acts, they are typically forced to either rent out a live music space, potentially losing money if they aren’t able to sell enough tickets, or a venue needs to take a big risk on an untested band, who may or may not be able to bring enough people—or anyone for that matter—in the door. Playing concerts is the only revenue stream that thousands of young acts have, and yet many of them have an incredibly difficult time getting their start and convincing booking managers to trust them. Southern California startup FanFlex is looking to change all of this by putting “the right size act, and crowd, into the right size venue,” according to co-founder Erik Nelson. The platform, which is just over a year old, aims to decrease risks for every party involved, while also increasing cash flows for venues and bands at the same time. Participating venues can log into FanFlex and enter upcoming dates that don’t have any talent booked yet, and those in charge of the entertainment can dictate what genre they feel would be best, how many acts they want, and so on. From there, bands and artists can put a hold on a date when they are free or when they will be touring through a certain city. Once selected, the musicians begin “selling” tickets, though there’s a catch: these “flex tickets” aren’t confirmed until the artist hits a certain number. See http://ift.tt/2aTTaHV
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