Ford South Africa busted for misleading fuel consumption claims


Ford South Africa busted for misleading fuel consumption claims Claire Ben Haim lodged a complaint with the ASA against Ford following her use of a Ford Kuga 1.5 Ecoboost Ambiente. Haim said the vehicle’s advertising stated that its fuel consumption was 7 litres per 100km. She said she was unable to attain fuel consumption that compared with the claimed figure, and her “day-to-day consumption was sitting at 15 litres/100km”. Ford said “fuel consumption claims should be taken as an indication of a vehicle’s economy and not as a fixed figure obtained on every tankful”. The ASA upheld the complaint, and ordered Ford to immediately withdraw or amend the claimed fuel consumption figure. See http://ift.tt/2bpo61K

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