Brave browser launches opt-in ads that reward users for viewing - Love or hate ads fact is something/someone has to pay for hosting Internet services
Brave, the browser known for having built-in ad-blocking, is rolling out Brave Ads today. That probably sounds counter-intuitive, but this is ads done in a different way than you’re used to. Brave wants to change how publishers like XDA make money, which is why we recently partnered with them. So how does the ad-blocking browser do ads?
First of all, Brave Ads is completely opt-in. They work with Brave’s existing reward system. If you choose to turn on Brave Ads, you’ll receive 70% of the gross ad revenue paid out in BAT. At the end of every month, you can donate your BAT to sites like XDA.
Since the ads are opt-in, brands know their ads are being viewed by users who want to see them. They can highlight offers, promote content, and engage with users in a way that most web ads can’t. Right now there are over 500 ads from brands like Home Chef, Vice, and MyCrypto.
Some sites are paid for by their owners, others through donations, many through adverts. The fact is nothing is hosted on the Internet completely for free. We may hate adverts but they often paid for services we have used for "free" for years. The trouble really started when the nature of adverts got more "in your face" through pop-ups, and then also with privacy issues around tracking, selling of our private data, etc.
So good to see alternatives being tried out and for many, the voluntary donation model will hopefully still exist. Of course, many people refuse point blank to donate or pay anything and they should just ask themselves how they expect services to be sustainable if everyone feels that way. It will be interesting to see how this Brave model works out but my fear is they are not mainstream enough and people won't move to the browser just for that reason.
See www.xda-developers.com/brave-b…
#bravebrowser #adeverts
source https://squeet.me/display/962c3e10-295c-c1fd-4c3b-fc3463338665
First of all, Brave Ads is completely opt-in. They work with Brave’s existing reward system. If you choose to turn on Brave Ads, you’ll receive 70% of the gross ad revenue paid out in BAT. At the end of every month, you can donate your BAT to sites like XDA.
Since the ads are opt-in, brands know their ads are being viewed by users who want to see them. They can highlight offers, promote content, and engage with users in a way that most web ads can’t. Right now there are over 500 ads from brands like Home Chef, Vice, and MyCrypto.
Some sites are paid for by their owners, others through donations, many through adverts. The fact is nothing is hosted on the Internet completely for free. We may hate adverts but they often paid for services we have used for "free" for years. The trouble really started when the nature of adverts got more "in your face" through pop-ups, and then also with privacy issues around tracking, selling of our private data, etc.
So good to see alternatives being tried out and for many, the voluntary donation model will hopefully still exist. Of course, many people refuse point blank to donate or pay anything and they should just ask themselves how they expect services to be sustainable if everyone feels that way. It will be interesting to see how this Brave model works out but my fear is they are not mainstream enough and people won't move to the browser just for that reason.
See www.xda-developers.com/brave-b…
#bravebrowser #adeverts
source https://squeet.me/display/962c3e10-295c-c1fd-4c3b-fc3463338665
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