17 teens take us inside the world of Snapchat streaks, where friendships live or die A Snapchat streak is when you send direct snaps back and forth with a friend for several consecutive days. The longer you go without breaking the chain of communication, the longer your streak is. Snapchat rewards longer streaks with special emojis, such as the "100" emoji for streaks lasting 100 days, or a mountain emoji for an extremely long streak. Many teens invest an inordinate amount of time keeping streaks alive. There's nothing more devastating than losing a streak you've put months of work into. Snap streaks have become the default way to measure success on Snapchat, which is famous for its lack of a follower count. It just goes to show that whatever the metric, that is often what drives the behaviour with peer pressure added into the mix. See http://ift.tt/2ptgN0z
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