Netflix rival Iflix coming to SA Netflix and ShowMax rival Iflix, which is promising a lower-cost alternative video-on-demand service, will be launched in South Africa and six other African countries, including Kenya and Nigeria, by June. The company, which until now has focused on Southeast Asia, has aggressive plans to expand in Africa, according to regional marketing director Jo Eyre. In an interview, co-founder and chairman Patrick Grove told Bloomberg that Iflix has succeeded by positioning itself as a cheap alternative to piracy. Pricing is aggressive — in Malaysia it costs just $1,80/month (R23,50/month), compared to Netflix, where plans start at about $8/month (R105/month). ShowMax costs R99/month. Iflix is expected to cost between $2,50 and $3/month in African markets. Generally, they have tended to partner with mobile providers but it seems they will also be targeting higher-end users with high-speed fixed Internet connections at home, which is good news. I just hope they also include bandwidth capping controls like Netflix, YouTube and Showmax have. See http://ift.tt/2mXBZO2 or their website at https://www.iflix.com/
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