How to cut the price of mobile data in South Africa #DataMustFall “Networks will allow pricing to continue to fall, if they can rely on volume to pick up,” said Bulbulia. This is “elasticity”, and so long as the additional volumes more than make up for the drop in price – an elasticity of more than 1 – networks would do it, he said. For example, if reducing prices to a fifth of what they are now means networks will see a tenfold increase in data consumption, it is a viable option. It's a simple explanation of economics. If you do not do this, the network operator goes out of business and everyone loses out. So we can demand that data prices must fall, but we must understand how and why so that it can happen. Demanding for the sake of demanding just kills off the goose that lays the golden eggs. See http://ift.tt/2mFzE5Y
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