The Four Hallmarks of Big Soda (BS) Nutritional Propaganda The mantra of “eat less and move more” is meaningless if your chronic disease is the result of a relatively small quantity of a sugar-sweetened beverage you continue to ingest daily. The beverage industry, led by Coca-Cola, PepsiCo, and the Dr. Pepper Snapple Group, has fought this revelation for years. The suggestion that liquid fructose might be fundamentally toxic in certain quantities would put its products in the same category as cigarettes and could potentially destroy the industry. Soda companies have been proactive in making sure this does not happen, investing millions of dollars into the health sciences to ensure you, your doctor, your dietitian, your teachers, and your parents all understand nutrition and disease the way Big Soda wants you to. This post (link below) is designed to highlight four hallmarks of Big Soda’s nutritional propaganda, and to expose those health organizations purporting to serve the public for being manipulated by industry funding. It is a pretty good guide to what is claimed by which Foundation / Institute / Academy / Association and which big soda company funds then. But it is not just about the funding, it's about pointing the finger elsewhere. The four hallmarks are: 1. Big Soda promotes “Energy Balance.” 2. Big Soda wants you to focus on “physical activity” instead of exercise, fitness, or even weight loss. 3. Big Soda wants to emphasize the problem of obesity over metabolic syndrome. 4. Big Soda wants you to think chronic disease is “complicated.” Read the full article at http://ift.tt/2jqb3RH
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