One of Gillette's most popular razors - the Gillette 195 Adjustable for a 'Real Man's Shave' I love the slogan in the video: Four types of razors, with the Gillette 195 adjustable "just arriving from America". "The only way to get a real man shave" One of the key reasons Gillette abandoned this design was that they could not sell unique blades for it which you must buy from them. The razor used standard DE blades, which meant cheaper prices for consumers. There are economics lessons dedicated to Gillette's approach to razor blades - basically marketing to you the consumer that you need more blades, and their design is the only one that can provide it, and of course it won't fit any other razor. Like the world woke up to the fact they had been duped about tobacco, about cholesterol, about Statins, about low fat diets, etc I'm hoping the day comes when consumers wake up to the fact that paying ten times more for a 5 blade razor, is not something they need. Luckily consumers actually have a choice so those that have seen the light have dug out their father's razors (yes I know some braver souls have dug out their grandfather's straight razors with zero blade costs) and reclaimed the art of manly shaving using natural and artisan soaps. It makes me really happy to see more and more people going this way, and more and more businesses popping up selling the products. Consumers are also winning through cheaper costs and a more fun experience. Watch this classic video and then decide if you're going to get a real man shave like Gillette used to offer.... https://www.youtube.com/watch?v=7EOtieCc6qQ&app=desktop. And don't miss the Gillette man's shave advert from 1961 with the adjustable razor well established on the market by then - see https://www.youtube.com/watch?v=4vWzo3raPuQ. Yes you can get these types of razor brand new now, just not from Gillette... http://bit.ly/2joxtDs
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