South African YouTubers flourish in niche channels South African entrepreneurs are using YouTube to run successful businesses that cater to unique markets. Ramscomics and Yellow Brick Cinema are two South African YouTube channels that grew from the founders sharing animation or music on the platform, to fully-fledged businesses within three years. In 2013, Ramscomics founder Jonas Lekganyane started making video animations featuring characters talking in local languages, and Yellow Brick Cinema founder Roche Klue decided to share his original compositions of relaxing music to YouTube. YouTube recently held the first Sub-Saharan African Awards, awarding YouTube creators across eight countries in a number of categories. Ramscomics won in the comics section and Yellow Brick Cinema won the award for the top subscribed creator in SA and in the music section. See http://ift.tt/2hstIeg
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