TV sport loses its allure for younger viewers Must say I've never understood the allure of watching rugby and cricket every single weekend for hours at a time.... there just seems so much else to fill one's mind with, or practice a hobby, clean up the local environment, etc. I know it appeals to many, but it is also one appeal that locks so many into still needing a very expensive DSTV subscription service in South Africa. The future though does indicate that these habits will change so TV execs should be noting a coming change in future subscriber habits. As technology changes too, viewers are moving more towards streaming on demand vs scheduled broadcasting. Maybe sports on demand streaming is something to be considered more. Young people are turning off sport on the box -- something that will strike fear into television executives who hoped live matches would be immune from the diversions of Netflix and video games. European broadcasters like Sky Plc and Telefonica SA pay billions for sports rights and rely on the games' allure to attract people to their more expensive broadband and television bundles. Walt Disney Co., the owner of ESPN, and broadcasters including NBC also use sport to build audiences and sell advertising. But there are signs it doesn't hold the same spell over young people as their parents. Viewers between the ages of 18 and 24 were the least interested in sport as a genre, according to a survey of 31,000 people across 10 countries carried out by research firm Ampere Analysis. See more detail at http://bloom.bg/2fJLYhH
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