Social media goes 'lite' in emerging markets - Latest is LinkedIn Social media companies that are looking to scale should consider releasing a less data-intensive version of their platform for emerging markets. The latest network to do so is LinkedIn, which released a ‘lite' app in India this week. The professional social platform's release follows similar moves by Facebook and Twitter. The company says the version was aimed at helping users browse its Web site faster on their smartphones in areas with slow or poor Internet connectivity. Goldstuck says LinkedIn specifically is already heavily used in markets such as India, Nigeria and South Africa. "It is almost more useful in emerging markets, than western markets, because of the lack of formal structures for networking for professionals." He said it would be a good idea if LinkedIn Lite came to South Africa because the same benefits would apply. "Moreover, we have a huge joblessness issue and among other things that LinkedIn does, is assist in job-seeking and recruitment." See http://ift.tt/2cKycOF
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