How YouTube Reinvented Itself for the Next Billion Users


Youtube Go - How YouTube Reinvented Itself for the Next Billion Users Developing countries are seriously bandwidth challenged and when there is bandwidth it is often expensive and sporadic in coverage. Even in developed countries streaming over mobile is not always a first option especially if you are travelling in an underground train for example. Youtube Go helps solve all this by storing videos offline for watching without any connectivity. It sounds like this would also be ideal for schools too, where learners can download their videos using free WiFi at the school, and then watch the videos later at home for studying. Many schools have built up cirriculum around playlists of Youtube videos, so let's hope these are adapated to take advantage of Youtube Go. YouTube Go compresses and caches thumbnails for videos, so you can poke around the app and see what’s there. You can see videos, share videos, and watch videos without ever pinging a cellphone tower. They focused on making the app work even on even the cheapest phones, enabling sharing between people, localizing the app as much as possible, and maximizing data-friendliness. Because it’s designed to operate offline, YouTube Go’s sharing also is an almost entirely local experience. Once you’ve downloaded a video, it sits on your phone like any other file. In the YouTube Go app, you go to a sharing menu, and it shows you who’s around waiting to receive a video. Tap their name and the video and the app sends it over a local Wi-Fi network. The app does a light check-in with the YouTube server to credit the creator (and ensure the video’s not deleted), and unlocks the video on the new device. In theory, one person could download a long video and share it with everyone on Earth, one by one, without ever having to download the entire file again. See http://ift.tt/2czA6SX

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